Our vision

What is our vision?

Our vision is for young people to get what they deserve: a healthy planet, a thriving greener economy and a bright future.
The underlying goal of all our activities is to empower and inspire 100,000 young people to make their future brighter and lead progressive change in their communities and local environment.
We want to see:
  • Continual fresh opportunities for young people to develop new skills and experience, increase their employability and improve their wellbeing in their local environment
  • A resource-efficient ‘greener’ economy being the favoured employment and education area for young people
  • Local environments are nurtured and boost the community cohesion of local communities
Young people are the environmental leaders of tomorrow. Their time is coming and we can’t wait to see what happens next.
‘The environment is where we live. Our Bright Future is designed to unleash the ambition of young people across the UK to make a personal and collective contribution to making our environment brighter, happier and more resilient to threats like climate change and the waste of natural resources.’
– Peter Ainsworth, UK Chair of the Big Lottery Fund
‘Every generation has what it takes to create real positive change. It is simply a matter of whether people have the confidence and support to do so. This programme is about just that – fuelling the creativity, inspiration and resilience of our young people. And in the face of escalating environmental challenges it has never been more important.’
– Stephanie Hilborne OBE, Chief Executive of the Wildlife Trusts